cisco meraki
campaigns

Throughout my time at Cisco Meraki, I have had to opportunity to lead design through various digital and physical campaigns. These campaigns range from brand awareness to lead generation to internal events. Below are a selection of some of the highlights.

one — your next job

For Meraki’s first big brand awareness campaign, we decided to also use it as a recruitment tool as well. The campaign consisted of several parts including a video advertisement, bus stop ads, and a coffee cart at the San Francisco Caltrain station. I was the design lead for this project and collaborated with the head of our brand team.

two — empower the change

Girls in Tech and Meraki teamed up to host a night of panel discussion around building valuable skills and diversity in the workplace. I created a consistent identity for this evening across t-shirts, event signage, digital promotion and informational posters.

three — start up kit

Start Up Kit was a promotion to offer 10 European startups a full stack of Meraki gear, for free. I created a space themed identity that visually supported the messaging of “launching“ these startups by enabling their network setups to be professionally powered. As this campaign was digitally run, I designed and coded the landing page as well as provided assets for digital advertisement.

four — meraki pop-up tour

The Meraki Pop-Up Tour was a four city retail focused roadshow across the United States to educate new customers in their hometowns about the latest retail solutions Meraki has to offer, as well as attending valuable sessions on new products. I collaborated with a member of our field marketing team to create all visual assets as well as provide direction for the event space design.

five — buy 5, stream live

Buy 5, Stream Live was a security camera focused promotion that allowed for customers who purchase any combination of five high-density access points to get a free MV security camera. I created all visual assets and hand coded the campaign landing page for both English and Japanese.